Compose played a key role in the creation of Baton Rouge’s first New Year’s Eve celebration, beginning in 2013. With the Red Stick as the central symbol, we designed the event logo to highlight this iconic character. Collaborating with other creators, Compose helped name the event, develop its visual identity, and craft promotional assets including video, web content, and marketing materials. The goal was to create an inclusive, family-friendly celebration that welcomed everyone. Thanks to the support of incredible local sponsors, this tradition continues to thrive today to continue placing Baton Rouge on the map as a travel destination!